For consistently sustaining dominance as a market-leading rice brand offering consumers great value for their money in the last seven years, Mama’s Pride is the LEADERSHIP Product of the Year.
Time was when Nigerians looked down on locally produced rice in favour of foreign brands. That era is now a distant memory due in part to products like Mama’s Pride from the stable of leading agri-business firm Olam Nigeria Limited.
Since its launch in Nigeria in 2015, Mama’s Pride has maintained quality at its core and has become the product of choice for many households in the country.
The latest survey report showed that people prefer it to other brands as it is specifically processed and packaged with high-quality rice grains. It is also organic with no chemical additive. It is stone-free, fast and easy to cook with an end result that is firm and non-sticky.
Reinforcing its dominance in the rice space, Mama’s Pride emerged the winner in the category of awards as Africa’s finest premium quality rice brand of the year 2018, three years after its debut.
Underscored by good quality, safety and the great taste of home-grown ingenuity, Mama’s Pride is not only ensuring affordability, convenience and healthy satisfaction but also food security for millions of low-income households across Nigeria; and with a plethora of options to choose from, every customer can buy right.
Already, Olam Nigeria has disclosed plans to ramp up its production in a massive agrarian drive to save Nigeria from the effects of a post-COVID-19 food crisis and fill the demand and supply gap using its end-to-end supply chain capabilities and extensive warehousing and distribution networks.